About HiddenBrains
HiddenBrains is a software development and IT services company that builds web, mobile and enterprise applications for clients around the world.
Its buyers search for development partners online, which puts the company in direct competition with thousands of other firms for the same queries.
The problem
A website not built to rank or convert
The existing site could not support a serious content programme. Structure, speed and page design all limited how much search traffic it could win and keep.
A crowded search market
Development and IT services searches attract thousands of agencies. Occasional content does not move rankings against that many competitors.
What we did
01Build a complete new website
We rebuilt the website from the ground up so it could hold a large content library and turn visitors into enquiries.
- New information architecture
- Service and industry pages built for search
02Plan content around what buyers search
Topics were mapped to the searches that development buyers run, grouped into clusters that support each service.
- Topic clusters per service line
- Internal linking between related pages
03Publish at scale
We produced a lot of content, steadily, rather than a few pieces at a time.
- A consistent publishing cadence
- Content refreshed as rankings moved
04Grow through content, not paid traffic
The growth came purely from content marketing and organic search.
- No reliance on paid traffic
- Gains that keep compounding after publication




