Est.United States · Dubai · Hyderabad

We don’t sell marketing. We build revenue pipeline.

Lemniscate Growth is a B2B revenue pipeline generation agency. We run every stage of the funnel as one program, from go-to-market and AI search visibility to account-based marketing and qualified meetings, and we measure it the way your CFO does.

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Revenue pipeline per client

Up to $10Mfull funnel

Pipeline built for teams across SaaS, partner ecosystems, crypto infrastructure, supply chain and higher education

$10M

Revenue pipeline built per client, at the top end of our programs

$2.4M

Average sales closed per client account, per year

$216M

Raised by our clients, cumulatively

175M⁺

Decision-makers in our target audience pool

How we think

The beliefs behind the pipeline. They decide what we say no to.

Pipeline over vanity metrics

We do not celebrate traffic spikes or follower counts. We celebrate qualified opportunities entering your CRM. Every program is designed backward from revenue.

Partners, not vendors

We join your Slack, sit in pipeline reviews and argue about targets with your sales leaders. Reports from a distance do not build pipeline.

Custom strategy, not templates

Your ICP, competitors and buying committee are specific to you. We build from your CRM data and your market, not from the last client’s playbook.

Honest timelines

Enterprise pipeline compounds over quarters, not weeks. We set conservative expectations, show leading indicators monthly and let the numbers make the case.

Anything not measured is not manageable

Weekly data reviews, attribution across every channel and dashboards that show which stage is producing pipeline and which is not.

Local by design

Outreach rules, events and buying cultures differ between New York, Hyderabad and Dubai. Programs are built for each market we sell into.

What we do

The ∞ Pipeline Method. Every stage needs a specialist. We bring all of them.

Every client program runs the same system. Each stage has its own specialists and components; signals flow down through all four, and what converts feeds straight back into what we build next.

Stage 00BuildICP, offer, trackingICP & accountsPositioningOffer designWebsite & pagesCRM & attributionRevenue math
Stage 01VisibilityBe found, be citedSEO · AEO · GEOCXO brandingOperator contentEvents & roundtablesListicles & reviewsPartner directories
Stage 02EngagementReach the committeeABM tiersLinkedIn outreachOutbound sequencesWebinarsSI & partner channelNurture
Stage 03ConversionMeetings to revenueAppointment settingRep briefsDemo & CROShow-rate controlPipeline reviewsRevenue & insights
Intelligence loopResults from stage 03 feed back into Build, so pipeline gets cheaper every quarter.

Founder

Mac built Lemniscate after years of watching marketing and sales argue about leads.

Macharayya G, known to clients as Mac, has spent more than 13 years building B2B pipeline for technology companies across North America, India, Southeast Asia and the Middle East. He started Lemniscate Growth to run pipeline as one system rather than a set of disconnected channels.

He still runs strategy on every program. For companies that want one senior operator instead of an agency, he works as a fractional CMO through thegrowthpreneur.com.

Mac on LinkedIn Fractional CMO