Cybersecurity buyers are some of the hardest people in B2B to market to. CISOs and security architects are pitched constantly, they distrust vague claims, and they check what you say against peers, analysts and their own testing. Marketing that works here earns technical credibility first and asks for the meeting second.
This list is for founders, CMOs and demand leaders at security vendors and managed security providers. We looked for agencies whose own websites show a dedicated cybersecurity practice, then checked what each one actually offers. The list is global, with firms based in the US and the UK.
Disclosure: this list is published by Lemniscate Growth, which is included. We put ourselves first because it is our list, and we describe every other firm using only what its own website says.
Last checked: September 2026.
How we chose
No firm paid to be included. Inclusion is based on public information on each firm's own website, which we loaded and reviewed in September 2026.
- Dedicated cybersecurity practice. A cybersecurity page, sector page or security-only positioning on the firm's own site.
- Services that fit a technical sale. Messaging, content, PR and analyst relations, demand generation, ABM or research.
- Currently operating. A live site with 2026 activity, such as dated articles or a current copyright notice.
- Verifiable location. An office address or locations list published on the firm's own site.
- Clarity about approach. Enough detail to understand how the firm works and who it serves.
We left out a few recognizable names because their sites did not show 2025 or 2026 activity when we checked. We do not rank by review scores, awards or client logos, and the order after Lemniscate is not a ranking.
1. Lemniscate Growth
Lemniscate Growth is a B2B revenue pipeline generation agency registered in the US and Dubai, with a delivery team in Hyderabad. It runs programs across the funnel: go-to-market and funnel build, AEO, GEO and SEO, CXO branding, events, account-based marketing, LinkedIn, outbound, webinars, appointment setting and conversion rate optimization. Cybersecurity is one of its core industries. It has generated up to $10M in pipeline per client, and client accounts average about $2.4M in closed sales per year.
Best for: Security vendors that need founder or CEO credibility and events turned into qualified pipeline.
Services: CXO branding, events and webinars, ABM, LinkedIn and outbound, AEO, GEO and SEO, appointment setting, GTM build.
Why it made the list: Its Phantom Tech program for a Dubai cybersecurity company was built on CEO branding and events, two of the most reliable ways to earn trust with security buyers. See the cybersecurity practice, CXO branding and events and webinars.
Website: lemniscategrowth.com
2. CyberTheory
CyberTheory calls itself a data-driven cybersecurity marketing agency, and its contact page lists a New York address. Its services run from strategy (marketing strategy, messaging and positioning, AI search, CISO events strategy and a market perception study) through creative (content, late-stage marketing assets and video) to execution (media planning, paid search, lead generation, ABM and sales enablement). It says it draws on first-party data about cybersecurity professionals, it runs a CISO advisory board, and it published a 2025 study on CISO engagement and decision drivers.
Best for: Security vendors that want a cyber-only team to run positioning, content and demand generation against a defined CISO audience.
Services: Messaging and positioning, AI search, CISO events strategy, content and video, paid media, lead generation, ABM, sales enablement.
Why it made the list: Everything on the site is built for cybersecurity vendors, including its own research on how CISOs engage with vendor content.
Website: cybertheory.io
3. Eskenzi PR
Eskenzi PR is a cybersecurity PR and content agency. Its contact page lists London first, followed by California, Hanover and Paris. Services include cybersecurity PR, media relations, media training, analyst relations, crisis management, brand strategy, social media, reputation management and content marketing. It also organizes industry events, including the IT Security Analyst and CISO Forum, and it was publishing new articles on cybersecurity PR in September 2026.
Best for: Security vendors that need earned media and analyst visibility in the UK and Europe, with US support.
Services: Cybersecurity PR, media and analyst relations, media training, crisis communications, reputation management, content marketing, social media.
Why it made the list: A security-first PR agency whose own events keep it in regular contact with analysts and CISOs.
Website: eskenzipr.com
4. Bluetext
Bluetext is a branding and digital marketing agency headquartered in Georgetown, Washington, DC. Its cybersecurity marketing page says it helps cybersecurity businesses of all sizes compete through branding, digital marketing and strategic communications, and its cybersecurity portfolio can be filtered by service. Service lines include messaging and positioning, naming, branding, websites, advertising, content marketing, demand and lead generation, PR, SEO, social media, video, and trade shows and events. It also lists government contractors and aerospace and defense among its industries.
Best for: Security companies going through a rebrand, merger or category shift that need brand, website and launch campaigns done together.
Services: Brand strategy and naming, messaging, website design and development, advertising, demand generation, PR, video, trade show and event creative.
Why it made the list: A large cybersecurity portfolio on its own site, plus a Washington base that suits vendors also selling into government markets.
Website: bluetext.com
5. CyberEdge Group
CyberEdge Group, based in Fort Lauderdale, Florida, describes itself as a marketing and research firm dedicated to the needs of cybersecurity marketing teams. Its services fall into five areas: lead generation, content creation, custom research, publishing and staff augmentation. It says its marketing consultants are cybersecurity subject matter experts, working through a bench of freelance contractors with IT security industry experience.
Best for: Security marketing teams that need expert-written content, custom research or extra hands rather than a full agency of record.
Services: Lead generation, content creation, custom research, publishing, staff augmentation.
Why it made the list: A security-only content and research firm, useful when your bottleneck is credible technical content that practitioners will actually read.
Website: cyberedgegroup.com
6. Wildfire
Wildfire is a B2B tech PR agency that says it is based in London, with its office address in Kingston upon Thames. Its cybersecurity PR page describes turning complex security technology into narratives for buyers, media and boards, with experience in PR strategy, thought leadership, international agency management and executive profiling. Areas it names include IT operations management, endpoint management, access security and data protection. Its 2026 blog includes practical pieces on building trust with CISOs, securing cybersecurity case studies and getting cyber brands into AI search.
Best for: Security vendors that want UK-led PR and executive profiling, including coordination across international markets.
Services: PR strategy, media relations, thought leadership, executive profiling, international PR management.
Why it made the list: A dedicated cybersecurity PR team inside a larger tech PR agency, with current practitioner advice on earning CISO trust.
Website: wildfirepr.com
7. Hotwire
Hotwire is a technology communications and marketing agency that says it operates in 11 countries, including the United States, the United Kingdom, Germany, France, India and Singapore. Its cybersecurity page covers product communications, data and threat research storytelling, digital marketing and ABM aimed at CISOs and security teams, corporate communications and thought leadership, rapid response, and crisis and incident response communications. The page also says plainly that its approach is not about scare tactics.
Best for: Established security vendors that need coordinated PR, analyst engagement and ABM across several countries.
Services: Product and corporate communications, threat research storytelling, analyst engagement, ABM and digital marketing, rapid response, incident response communications.
Why it made the list: A multi-country footprint plus an explicit incident communications offer, which matters when a breach story breaks in several markets at once.
Website: hotwireglobal.com
Comparison table
| Agency | Best for | Headquarters | Core services | Website |
|---|---|---|---|---|
| Lemniscate Growth | CEO branding and events turned into pipeline | US and Dubai (delivery team in Hyderabad) | CXO branding, events, ABM, outbound, AEO and GEO | lemniscategrowth.com |
| CyberTheory | Cyber-only positioning and demand generation | New York, NY | Messaging, content, paid, lead gen, ABM | cybertheory.io |
| Eskenzi PR | Security PR and analyst relations in Europe | London, UK (also California, Hanover, Paris) | PR, analyst relations, media training, content | eskenzipr.com |
| Bluetext | Rebrands, launches and websites | Washington, DC | Branding, web, advertising, demand gen, PR | bluetext.com |
| CyberEdge Group | Expert content, research and extra capacity | Fort Lauderdale, FL | Content, custom research, lead gen, staff augmentation | cyberedgegroup.com |
| Wildfire | UK-led security PR and executive profiling | London area, UK (Kingston upon Thames) | PR strategy, thought leadership, executive profiling | wildfirepr.com |
| Hotwire | Multi-country PR, ABM and incident comms | Global (operates in 11 countries) | PR, analyst engagement, ABM, incident response comms | hotwireglobal.com |
How to choose a cybersecurity marketing agency
1. They can talk to a CISO without a script
Ask the team to explain your category back to you: what problem it solves, who owns the budget and what the buyer already has in place. Then have one of your sales engineers join the call. If the agency cannot hold a basic conversation about identity, cloud posture or detection, its content will not survive a practitioner's first read.
2. Technical credibility is built into the content plan
Security buyers trust practitioner voices, original research, architecture diagrams, integration documentation and honest statements of what a product does not do. Look for a process where your engineers or researchers review content, and for writers who can turn threat research into something a busy team lead will actually read.
3. There is a real plan for analysts
Many enterprise buyers consult analyst firms such as Gartner, Forrester and IDC before building a shortlist. Analyst relations takes quarters of briefings, clear category positioning and customer references. Ask how the agency prepares briefings and how it measures progress, and walk away from anyone who promises report placement.
4. Events are run as meeting engines
RSAC Conference in San Francisco and Black Hat USA in Las Vegas are expensive and crowded. Regional shows such as Infosecurity Europe in London and GISEC in Dubai can matter more for specific markets. The agencies worth hiring book meetings weeks ahead, run side dinners or briefings, and follow up within days, then report meetings held and pipeline created.
5. Messaging avoids fear as the lead
Breach headlines and scary statistics are everywhere, and security teams tune them out. Strong messaging leads with outcomes buyers can verify, such as fewer false positives, faster investigations or easier audits, and backs them with proof. Ask to see headlines the agency has written for other security brands.
6. They understand channel and MSSP routes
Many security products are bought through resellers, managed security service providers or cloud marketplaces. If that is your route, the agency needs partner marketing experience, co-branded assets and reporting that separates direct from partner-sourced pipeline.
7. Their own security practices hold up
Your agency will see roadmaps, embargoed research and sometimes incident details. Ask how it handles confidential material, who has access to your systems and whether it will complete a vendor security questionnaire.
Questions to ask on the first call
- Which security categories have you marketed, and who was the economic buyer in each?
- How do your writers get technical review, and who signs off on accuracy?
- How would you prepare us for analyst briefings in our category?
- What is your plan for RSAC Conference or Black Hat, and how do you measure it?
- How do you avoid fear-based messaging while still creating urgency?
- How would you split effort between PR, founder visibility and demand generation in our first two quarters?
- Do you have experience with channel partners or MSSPs?
- How do you handle embargoed research, breach disclosures and confidential roadmaps?
- Which pipeline metrics do you report, and do they reconcile with our CRM?
Red flags
- Sample headlines built on breach statistics and fear rather than verifiable outcomes.
- Promises of analyst report placement or guaranteed coverage in top-tier media.
- Content samples that no security engineer reviewed.
- Event plans measured in badge scans instead of meetings and pipeline.
- No process for embargoes, incident communications or confidential information.
- Case studies that show impressions and followers but never pipeline.
Next step
The right agency depends on where your funnel breaks. If buyers and analysts do not know you, start with credibility: founder visibility, PR and practitioner content. If they know you but deals stall, fix account targeting, event meetings and the proof you bring to technical evaluations. Not sure which it is? Get a free pipeline audit from Lemniscate Growth and we will show you where security deals are leaking before you commit budget.
