If you are a Microsoft or AWS partner, a good share of your marketing budget arrives with paperwork attached. Partner funds, co-sell programs and marketplace listings reward activity that is planned against the vendor's priorities, delivered on time and documented well enough to survive a claim review. Plenty of agencies can run a webinar. Far fewer can run one that fits a fund request and produces the evidence afterward.
This list is for marketing and alliance leaders at system integrators, managed service providers, ISVs and consultancies in the Microsoft and AWS ecosystems. The lens is MDF-ready: can the agency plan, execute and document campaigns in a way that fits partner marketing fund claims, while still producing pipeline your sales team wants to work?
Disclosure: this list is published by Lemniscate Growth, which is included.
Last checked: September 2026.
How we chose
- Verified operating website: the site loads and shows 2025 or 2026 activity, such as dated articles or a current copyright line.
- Partner or channel marketing evidence: a dedicated partner, channel or ecosystem marketing page, or detailed published guidance on partner funds.
- Execution and documentation: signs that the firm runs campaigns end to end and reports results, not only strategy work.
- B2B technology focus: service lines built for technology vendors, partners, MSPs or IT buyers.
- Clarity about location and services: an office address or headquarters and a clear service list on the firm's own site.
No firm paid to be included. Inclusion is based on public information on each firm's own website, reviewed in September 2026. The order after entry 1 is not a ranking. We do not describe any firm as holding official Microsoft or AWS status; confirm that directly with each firm and in the vendors' own partner directories.
A note on the category: very few agencies work only with Microsoft or AWS partners. This list mixes channel and partner marketing specialists with B2B technology agencies that have a genuine partner marketing practice, and it is thinner than a general B2B agency list would be.
1. Lemniscate Growth
Lemniscate Growth is a B2B revenue pipeline generation agency registered in the US and Dubai, with a delivery team in Hyderabad. It builds the full funnel for technology and services firms: GTM and funnel build, AEO, GEO and SEO, CXO branding, events, ABM, LinkedIn, outbound, webinars, appointment setting and CRO. It has dedicated pages for Microsoft partners and AWS partners, and publishes a partner MDF guide on planning and documenting fund-backed campaigns.
Best for: Microsoft and AWS services partners that want fund-backed campaigns tied to meetings and pipeline, not just activity reports.
Services: GTM and funnel build, ABM, LinkedIn and outbound, webinars and events, appointment setting, CXO branding, AEO, GEO and SEO, CRO.
Why it made the list: Lemniscate reports up to $10M in pipeline per client and around $2.4M in average sales closed per client account per year, across 35+ active clients. To be plain about fit: its partner case studies in hand come from the Salesforce ecosystem (4CE Cloudlabs, partner ABM) and the ServiceNow ecosystem (Aavenir, CLM on ServiceNow with 90-95% inbound), not Microsoft or AWS clients. The partner motion transfers, but ask for specifics.
Website: lemniscategrowth.com
2. Fifty Five and Five
Fifty Five and Five is a B2B marketing agency headquartered in London that positions itself around AI-powered services for sales and marketing, and says it supports clients across North America, Europe, Asia and Australia. Its resource library goes deeper on the Microsoft partner world than most agency sites, with a long guide to Microsoft marketing development funds updated in 2026, plus articles on Microsoft partner benefits, channel partner marketing strategy and partner enablement.
Best for: Microsoft partners that want an agency already fluent in how Microsoft partner funds and programs work, with content and campaign production to match.
Services: Awareness, demand generation, nurture and activation, and sales execution programs, with AI-assisted content and partner marketing support.
Why it made the list: Its published Microsoft MDF guidance is specific and current, a good sign the team can plan campaigns that match what Microsoft expects to fund and review.
Website: fiftyfiveandfive.com
3. The Marketing Practice (tmp)
The Marketing Practice, branded on its site as tmp, is a B2B marketing agency with offices listed in London, Munich, Denver and Sydney. Partner marketing is one of its named service lines, alongside brand to demand, ABM, paid media, creative, data and analytics, and sales activation. Its partner marketing page is direct about funds: the team says it designs and runs MDF-funded campaigns, from shaping the plan to executing the work and showing the return, with spend tracked.
Best for: Vendors and larger partners running joint campaigns across several regions that need MDF plans, execution and ROI reporting from one team.
Services: Partner marketing, brand to demand, ABM, paid media, creative, data and analytics, digital experience, sales activation, AI consulting.
Why it made the list: One of the few agency partner marketing pages that explicitly covers MDF planning, execution and results reporting, along with joint value propositions and mapping partner ecosystems inside target accounts. It also runs partner marketing training sessions through its tmp.academy program.
Website: tmpb2b.com
4. Televerde
Televerde is a B2B sales and marketing services company headquartered in Phoenix, Arizona. Its channel growth and support practice helps OEMs grow indirect revenue with partner onboarding, sales support and MDF execution. The page describes MDF optimization and digital campaign execution in which Televerde's own team runs campaigns for partners, so partners do not need to staff them.
Best for: Vendors and distributors that need partner campaigns and lead follow-up executed on behalf of many partners, where partner marketing capacity is the bottleneck.
Services: Pipeline and revenue growth programs, lead generation, channel growth and partner support, MDF campaign execution, customer support and retention.
Why it made the list: It pairs MDF-funded digital campaigns with lead qualification and follow-up, which addresses a common failure in fund-backed programs: leads that nobody works.
Website: televerde.com
5. Merritt Group
Merritt Group is a B2B and B2G technology marketing, PR and creative agency with offices listed in McLean, Virginia (its D.C. office) and Dallas, Texas. Its partner marketing service covers partner recruitment, joint messaging and positioning, co-marketing strategy and enablement "from campaigns-in-a-box to MDF deployment," and partner management infrastructure such as portals. The site says it works across tech alliances, MSPs, reseller networks and SIs.
Best for: Partners and vendors selling into government and regulated sectors that want PR, analyst relations and partner marketing from one agency.
Services: Partner marketing, public relations, media and analyst relations, influencer marketing, digital marketing, creative services.
Why it made the list: A dedicated partner marketing practice that includes MDF deployment and co-marketing enablement, plus B2G experience that matters for partners pursuing public sector cloud work.
Website: merrittgrp.com
6. Marketopia
Marketopia describes itself as an IT channel marketing agency and lists its address in Pinellas Park, Florida. It works both sides of the channel: MSPs that need leads and appointments, and technology vendors trying to drive direct demand while activating partners. Its site names unspent MDF and partners who do not sell as core vendor problems, and it runs a community and an annual conference for the MSP market.
Best for: MSPs in the Microsoft and AWS ecosystems, and vendors that sell through MSPs, where the end buyer is a small or mid-sized business.
Services: AI-powered marketing, lead generation, appointment setting, channel marketing for vendors, MSP community and events.
Why it made the list: A tight focus on the MSP channel, which many Microsoft and AWS partners either belong to or sell through, with vendor-side programs aimed at putting MDF to work.
Website: marketopia.com
7. MarketStar
MarketStar is a B2B sales outsourcing and partner channel company headquartered in Ogden, Utah, with international offices that include Hyderabad. Its partner channel practice covers partner lifecycle management, GTM and operations assistance, intelligence and analytics, and ecosystem growth services. The ecosystem page describes marketplace and hyperscaler GTM execution, ISV ecosystem acceleration and SI co-sell programs.
Best for: ISVs and vendors that need people to run co-sell motions, marketplace GTM and partner management at scale, alongside pipeline generation.
Services: Pipeline generation, sales development, partner lifecycle management, ecosystem growth and co-sell programs, intelligence and analytics, customer success.
Why it made the list: Its ecosystem growth services speak directly to hyperscaler co-sell and marketplace execution, the areas where marketing and alliance teams most often need extra hands.
Website: marketstar.com
Comparison table
| Agency | Best for | Headquarters | Core services | Website |
|---|---|---|---|---|
| Lemniscate Growth | Services partners wanting fund-backed pipeline | Registered in US and Dubai; team in Hyderabad | GTM, ABM, outbound, LinkedIn, events, webinars, AEO/GEO | lemniscategrowth.com |
| Fifty Five and Five | Microsoft partners wanting MDF fluency | London, UK | Demand generation, content, partner marketing | fiftyfiveandfive.com |
| The Marketing Practice (tmp) | Multi-region joint campaigns with ROI reporting | Offices in London, Munich, Denver, Sydney | Partner marketing, ABM, paid media, sales activation | tmpb2b.com |
| Televerde | Executing campaigns for many partners | Phoenix, Arizona, US | Channel support, MDF execution, lead generation | televerde.com |
| Merritt Group | Partners selling to government and regulated sectors | Offices in McLean, Virginia and Dallas, Texas | Partner marketing, PR, analyst relations, creative | merrittgrp.com |
| Marketopia | MSPs and vendors selling through MSPs | Pinellas Park, Florida, US | Channel marketing, lead generation, appointment setting | marketopia.com |
| MarketStar | Co-sell and marketplace execution at scale | Ogden, Utah, US | Partner lifecycle, ecosystem growth, sales development | marketstar.com |
How to choose an MDF-ready agency for Microsoft and AWS partners
Plan from vendor priorities and your ICP at the same time
Fund requests tend to go further when campaigns map to what the vendor is pushing that year: specific workloads, solution areas, migrations or marketplace transactions. Your campaigns still need to reach your own ideal customers. Ask the agency to show how it builds one plan that satisfies both, with input from your partner development manager.
Treat proof of execution as a deliverable
Partner fund programs generally ask for evidence that the activity happened before funds are released. Depending on the program, that can mean invoices, screenshots, attendee or lead lists and campaign reports, and requirements change over time. An MDF-ready agency builds the evidence folder as it goes, with dates, assets and results, rather than reconstructing it at claim time.
Respect approval windows and claim deadlines
Many fund programs expect approval before spend and a claim within a set window afterward. Missed dates are one of the most common reasons partners leave money on the table. Agree on internal deadlines with the agency that leave room for vendor review, and name one owner for submissions.
Connect marketing to co-sell and marketplaces
For AWS partners, that usually means sharing opportunities through the AWS Partner Network's co-sell tools and, for software, listing and transacting through AWS Marketplace. For Microsoft partners in the Microsoft AI Cloud Partner Program, it means co-sell through Partner Center and Microsoft's commercial marketplace. Campaigns should create opportunities your alliance team can register and share with vendor sellers.
Measure beyond MQLs
Fund reports often center on leads and attendance. Your leadership team cares about pipeline and revenue. Require both views: activity evidence for the claim, and meetings, opportunities, win rate and influenced revenue for your own budget decisions.
Differentiate inside a crowded ecosystem
Thousands of partners pitch the same cloud workloads. The agency should help you own a niche, such as an industry, a migration pattern, a region or a specific solution area, backed by credentials and customer proof. Generic cloud messaging with your logo on it rarely earns attention from buyers or vendor sellers.
Arm the vendor's sellers, not just buyers
Vendor account teams are a channel in their own right. Short partner one-pagers, joint webinars and customer stories that help a Microsoft or AWS seller explain your offer can matter as much as external campaigns. Check whether the agency has produced this kind of seller-facing material before.
Questions to ask on the first call
- Which Microsoft or AWS partner fund programs have you planned or executed campaigns under, and what did the claim documentation include?
- Can you show a sample proof-of-execution pack with client details removed?
- How do you align a campaign plan with the vendor's current priorities and our partner manager's input?
- Who on your team owns pre-approval and claim deadlines?
- How do campaign leads become opportunities we can register for co-sell?
- What do you report for the fund claim, and what do you report for our pipeline?
- Have you marketed a marketplace listing or private offer, and how did you measure the result?
- Which activities would you advise us not to fund with MDF, and why?
Red flags
- Promising that funds will be approved or quoting a fund amount. Only the vendor decides.
- Citing program rules from memory without checking the current program guide.
- No plan for documentation until the campaign is over.
- Reports limited to impressions, registrations or raw lead counts.
- Generic cloud messaging recycled across partners with the logo swapped.
- Claims of official vendor status or designations the agency cannot point to in the vendor's directory.
- Recommending events or giveaways because they are easy to claim, not because they create pipeline.
Next step
If you are planning next year's partner marketing, start with an honest look back: which fund-eligible activities you ran, what evidence you kept and how much pipeline each produced. That exercise usually shows where funds were wasted and where a small program deserves more budget.
If you want an outside view, Lemniscate offers a free audit of your pipeline engine and partner motion, with prioritized recommendations you can use whether or not you hire an agency.
