Snowflake and Databricks partners sell into the same data and AI budgets, often to the same chief data officers, and increasingly alongside the vendors' own sellers. Whether you run a data consultancy, a systems integrator with a data practice or an ISV building on either platform, marketing has two jobs: earn trust with technical buyers, and give vendor account teams a reason to bring you into deals.
This list is for marketing, alliance and practice leaders at those firms. Very few agencies specialize in Snowflake or Databricks partners, so the category is thin. The list mixes B2B tech PR firms with data and AI practices, developer and technical content specialists, and demand generation firms with channel experience, and it says plainly where each one fits.
Disclosure: this list is published by Lemniscate Growth, which is included.
Last checked: September 2026.
How we chose
- Verified operating website: the site loads and shows 2025 or 2026 activity, such as dated articles or a current copyright line.
- Data, AI or technical audience evidence: a data or AI practice, a named data domain, a technical content model or a developer marketing focus on the firm's own site.
- Partner or ecosystem relevance: channel, partner or ecosystem marketing work, or services that help partners reach technical buyers and vendor sellers.
- B2B technology focus: service lines built for technology companies rather than consumer brands.
- Clear services and locations: a stated service list and office locations, noted where a firm does not publish an address.
No firm paid to be included. Inclusion is based on public information on each firm's own website, reviewed in September 2026. The order after entry 1 is not a ranking. We do not describe any firm as holding official Snowflake or Databricks status; confirm that directly with each firm and in the vendors' partner directories.
1. Lemniscate Growth
Lemniscate Growth is a B2B revenue pipeline generation agency registered in the US and Dubai, with a delivery team in Hyderabad. It builds the full funnel: GTM and funnel build, AEO, GEO and SEO, CXO branding, events, ABM, LinkedIn, outbound, webinars, appointment setting and CRO. It has dedicated pages for Snowflake partners and Databricks partners, and publishes a partner MDF guide for planning fund-backed campaigns.
Best for: Data and AI consultancies and SIs that want pipeline from ABM, outbound, LinkedIn, webinars and events, with partner fund planning built in.
Services: GTM and funnel build, ABM, LinkedIn and outbound, webinars and events, appointment setting, CXO branding, AEO, GEO and SEO, CRO.
Why it made the list: Its data product work includes a program that generated $6.4M in pipeline, and it reports up to $10M in pipeline per client across 35+ active clients. To be plain about fit: its partner case studies in hand come from the Salesforce ecosystem (4CE Cloudlabs, partner ABM) and the ServiceNow ecosystem (Aavenir, CLM on ServiceNow), not Snowflake or Databricks clients.
Website: lemniscategrowth.com
2. Bospar
Bospar is a tech PR and marketing firm with teams listed in San Francisco, New York, Chicago, Austin, Boston, Seattle, San Diego, Los Angeles and Salt Lake City. The domains it lists include AI and data analytics, databases and data platforms, and cloud and network infrastructure, and its case studies include data platform companies. Beyond media relations, its capabilities cover content creation, category leadership, lead generation, live events, surveys and original research, and measurement.
Best for: Data and AI ISVs and consultancies with news to make: funding, product launches, original research or announcements timed to major conferences.
Services: PR and media training, category leadership, content creation, surveys and original research, lead generation, live events, social media, measurement.
Why it made the list: Databases, data platforms and AI are named domains rather than an afterthought, and its 2026 guidance on preparing PR for a major cloud conference shows it plans around ecosystem event calendars.
Website: bospar.com
3. Mission North
Mission North is a technology communications firm with offices in San Francisco and New York. Its practices include AI, financial services, trust, commerce and supply chain, corporate and public affairs, and IPO communications. The AI practice describes mapping AI narratives for different stakeholders, primary audience research by its data team, and AI advisory services. Its blog publishes interviews with communications leaders at technology companies, with posts dated August 2026.
Best for: Later-stage data and AI companies, and larger consultancies, that need corporate narrative, executive visibility and AI positioning ahead of major milestones.
Services: AI communications and narrative, audience insights and research, AI advisory, corporate and public affairs, IPO communications, trust and reputation.
Why it made the list: A dedicated AI practice backed by research and narrative work suits firms trying to stand out in crowded data and AI categories where every partner claims the same skills.
Website: missionnorth.com
4. Catchy
Catchy is a developer marketing agency that says it started in London and now has offices in the UK and USA, with teams across Europe and the United States. It works on go-to-market strategy, demand generation, developer experience, technical content and community engagement for technical products, platforms and ecosystems. It also publishes developer marketing industry reports, including one for the first half of 2026.
Best for: ISVs building on Snowflake or Databricks whose users are data engineers and developers, such as native apps, connectors and developer tools.
Services: Go-to-market strategy, demand generation, developer experience, content and creative, community engagement, ROI and business impact reporting.
Why it made the list: Data platforms are often adopted from the practitioner up, and Catchy's focus on how technical audiences evaluate and adopt tools maps directly onto that motion.
Website: catchyagency.com
5. Draft.dev
Draft.dev is a technical content agency for developer tools and platforms. It says its content is produced by a network of 300+ engineer-writers and reviewed by subject matter experts and editors. Formats include technical product guides, use case deep-dives, comparison pages, thought leadership, lead magnets and SEO-optimized pages, built to reach developers, search engines and LLMs. Its site does not list a headquarters address.
Best for: Data ISVs and consultancies that need a steady stream of technically accurate content, such as integration guides and use case walkthroughs, that data engineers will actually read.
Services: Technical content strategy and production, product guides, use case content, comparison pages, lead magnets, content refreshes and SEO pages.
Why it made the list: In data ecosystems, credibility comes from technical depth, and engineer-written content is hard to fake. Pair it with a demand or partner program, because content alone will not create co-sell opportunities.
Website: draft.dev
6. Anteriad
Anteriad is a B2B marketing data and demand generation company headquartered in New York. Its solutions include audience identification and activation, demand generation and performance marketing, content syndication and programmatic advertising, BDR and SDR as a service, buying group programs and analytics. Its site includes guidance on MDF for channel partners and a channel recruitment case study, and it has announced making its B2B data available on Snowflake Marketplace.
Best for: Partners and ISVs that need to reach data and analytics decision-makers at scale through intent data, content syndication and SDR follow-up.
Services: Audience data and activation, demand generation, content syndication, programmatic advertising, BDR and SDR as a service, buying group programs, analytics.
Why it made the list: It combines data, media reach and SDRs with channel marketing experience, plus some familiarity with the Snowflake ecosystem through its own marketplace data listing.
Website: anteriad.com
7. Demand Spring
Demand Spring is a revenue marketing consultancy with offices listed in Ottawa, Ontario and Boston, Massachusetts. Its services span AI advisory, marketing strategy, ABM, lead nurturing and scoring, content strategy, AEO and SEO, fractional marketing leadership and martech consulting for platforms such as Marketo and Salesforce. It does not have a dedicated partner marketing service page, but its published partner marketing guidance covers MDF, joint planning with priority partners and reporting that separates partner-sourced from partner-influenced pipeline.
Best for: Partners whose real problem is the engine underneath: scoring, attribution, CRM and marketing automation that cannot yet report partner-sourced versus partner-influenced pipeline.
Services: Marketing strategy, ABM, lead nurturing and scoring, content strategy, AEO and SEO, fractional marketing leadership, martech consulting.
Why it made the list: Partner programs often fail on measurement, and Demand Spring's operations depth addresses that. It is not a partner marketing specialist, so pair it with a firm that runs campaigns if you need execution.
Website: demandspring.com
Comparison table
| Agency | Best for | Headquarters | Core services | Website |
|---|---|---|---|---|
| Lemniscate Growth | Data consultancies and SIs wanting pipeline | Registered in US and Dubai; team in Hyderabad | ABM, outbound, LinkedIn, events, webinars, AEO/GEO | lemniscategrowth.com |
| Bospar | Data and AI firms with news to make | Offices incl. San Francisco, New York, Boston, Seattle | Tech PR, content, research, events | bospar.com |
| Mission North | Later-stage AI and data narratives | Offices in San Francisco and New York | AI communications, research, corporate affairs | missionnorth.com |
| Catchy | ISVs selling to data engineers and developers | Offices in the UK and US | Developer marketing, GTM, demand generation, community | catchyagency.com |
| Draft.dev | Engineer-written technical content | Not stated on site | Technical content strategy and production | draft.dev |
| Anteriad | Reaching data leaders at scale | New York, US | Intent data, content syndication, SDR services | anteriad.com |
| Demand Spring | Fixing partner pipeline measurement | Offices in Ottawa and Boston | Revenue marketing, ABM, martech consulting | demandspring.com |
How to choose a marketing agency for Snowflake and Databricks partners
Demand technical credibility
Data engineers, architects and analytics leaders spot shallow content in seconds. Ask who writes and reviews your content, and whether they have built pipelines, models or warehouse and lakehouse architectures themselves. Reference architectures, migration guides and benchmarks with a stated method do more than generic thought leadership.
Make your specialization easy for vendor sellers to repeat
Both Snowflake and Databricks run partner programs that connect partners with their field teams. Account executives bring in partners they can describe in one sentence: an industry, a migration path, an accelerator or a specific AI use case. The agency should help you package that sentence, with short seller-facing assets and customer proof behind it.
Give marketplace listings their own go-to-market
If you sell software or data products, a listing on Snowflake Marketplace or Databricks Marketplace is not a launch plan by itself. It needs clear listing copy, a path to trial or usage, and campaigns that send the right practitioners to it. Ask how the agency has driven installs or trials for a listing before.
Speak to consumption, not just projects
Both platforms are priced largely on consumption, so vendor teams pay attention to partners whose work grows real usage: migrations, new workloads, AI and machine learning use cases, and data sharing. Positioning your services around outcomes that expand platform use tends to earn more co-sell interest than a list of certifications.
Plan the event calendar early
Snowflake Summit and the Databricks Data + AI Summit concentrate buyers, vendor sellers and partners in a few days, and both vendors run regional events through the year. Good agencies plan pre-booked meetings, speaking submissions and side events months ahead, then track pipeline per event instead of badge scans.
Measure partner-sourced and partner-influenced pipeline
Without CRM fields and attribution rules for vendor-sourced, partner-sourced and co-sell deals, nobody can tell which programs work. Check that the agency will set up or respect that reporting from the first month, and that it reports opportunities, not only leads.
Match the agency to your revenue model
ISVs need developer marketing, technical content and product-led motions. Consultancies and SIs need ABM, outbound, executive visibility and events that create services opportunities. Few firms are equally strong at both, so ask for proof in the motion that pays your bills.
Questions to ask on the first call
- Who will write our technical content, and what hands-on data platform experience do they have?
- What have you done for partners of a data or cloud platform, and how did the vendor's field team use it?
- How would you position us against other partners with the same certifications?
- How do you plan around Snowflake Summit, Data + AI Summit and regional events?
- If we have a marketplace listing, how would you drive trials or usage?
- How will you report partner-sourced versus partner-influenced pipeline?
- Can you plan campaigns that might qualify for partner marketing support, and document them properly?
- What would you not take on for us, and who would you refer us to instead?
Red flags
- Generic AI transformation messaging that could describe any consultancy.
- Claims of official Snowflake or Databricks status or relationships the agency cannot show.
- Technical content written by generalists with no expert review.
- Treating the vendor as an advertising channel instead of a co-selling relationship.
- Reporting that stops at MQLs, with no view of opportunities or co-sell registrations.
- Promises of marketplace features, event speaking slots or vendor introductions.
- One plan for both ecosystems that ignores differences in their programs, events and buyers.
Next step
Before you brief any agency, write down your specialization in one sentence, the accounts where Snowflake or Databricks sellers already know you, and which of last year's campaigns produced real opportunities. If that page is hard to write, positioning is the first job, not more campaigns.
If you want an outside view, Lemniscate offers a free audit of your pipeline engine and partner motion, with prioritized recommendations you can use whether or not you hire an agency.
