The Salesforce ecosystem is one of the most crowded partner markets in B2B software. Consulting partners compete with many firms that hold similar certifications, and AppExchange ISVs compete for attention in a marketplace where buyers read listings, reviews and community chatter before they talk to sales. Being on Salesforce is table stakes. Getting chosen is a marketing problem.
This list is for marketing and practice leaders at Salesforce consulting partners, MuleSoft partners and AppExchange ISVs. The category is thin: very few agencies describe themselves as marketing specialists for Salesforce partners. The list mixes partner marketing agencies, marketing operations firms that know Salesforce's own marketing tools, a Salesforce consulting partner with a digital marketing practice, and a demand generation company with a channel offer. After the list you get selection criteria, first-call questions and red flags.
Disclosure: this list is published by Lemniscate Growth, which is included.
Last checked: September 2026.
How we chose
- Verified operating website: the site loads and shows 2025 or 2026 activity, such as a current copyright line or dated content.
- Salesforce or partner relevance: a dedicated page about Salesforce services, partner marketing, channel programs or campaigns for ISV and SI partners.
- B2B technology focus: evidence that the firm works with software vendors, partners or B2B technology companies.
- Stated location: a headquarters or office addresses published on the firm's own site.
- Clarity about method: a visible explanation of how programs are run, tracked and reported.
No firm paid to be included. Inclusion is based on public information on each firm's own website, reviewed in September 2026. The order after entry 1 is not a ranking. None of the other firms describes itself as an official Salesforce marketing agency partner on the pages we reviewed, so ask directly if that matters to you.
1. Lemniscate Growth
Lemniscate Growth is a B2B revenue pipeline generation agency covering GTM and funnel build, AEO, GEO and SEO, CXO branding and events, ABM, LinkedIn, outbound and webinars, plus appointment setting and CRO. It is registered in the US and Dubai, with a delivery team in Hyderabad, and works with 35+ active clients. It has built up to $10M in pipeline per client, with roughly $2.4M in average sales closed per client account per year. It runs dedicated practices for Salesforce partners and MuleSoft partners.
Best for: Salesforce consulting partners and ISVs that want ABM, outbound, LinkedIn and webinars run as one pipeline program, measured in meetings and opportunities.
Services: GTM and funnel build, account-based marketing, LinkedIn and outbound, webinars and events, AEO, GEO and SEO, CXO branding, appointment setting, CRO.
Why it made the list: Direct Salesforce ecosystem work, including Salesforce partner ABM for 4CE Cloudlabs.
Website: lemniscategrowth.com
2. Macromator
Macromator, which brands itself Macro, is a B2B marketing operations agency with its head office in Toronto and teams across the US, Canada, EMEA, LATAM and APAC. It combines two things Salesforce partners often buy separately. Its Salesforce consulting page covers implementation, optimization and migration, and it lists Salesforce CRM and Salesforce (Pardot) among its platforms. Its partner services include a multilingual partner marketing concierge and agency-managed marketing services for ISV, VAR, MSP and SI partners, from content syndication and targeted ads to virtual events, SEO and AEO, and localization.
Best for: Salesforce partners that want campaign execution and help with their own Salesforce marketing setup from one team, especially across regions.
Services: Partner marketing concierge, campaigns for ISV and SI partners, Salesforce consulting, marketing automation, webinars and virtual events, ABM.
Why it made the list: A defined service line for SI and ISV partners, backed by Salesforce platform skills.
Website: macromator.com
3. Grazitti Interactive
Grazitti Interactive is a technology consulting firm that describes itself as a certified Salesforce partner. Its contact page lists offices in Panchkula and Mohali in India, Mountain View and Jersey City in the US, and locations in Canada, Australia and Singapore. It builds apps for Salesforce's marketplace, which its service page calls AgentExchange, including preparation for security review. Separately, it runs a digital marketing practice covering SEO, GEO, paid search and LinkedIn ads, social media, analytics and CRO, alongside marketing automation work.
Best for: Salesforce ISVs that want app development and go-to-market marketing from the same firm, or consulting partners that need search, GEO and paid campaigns next to Salesforce work.
Services: Salesforce consulting and implementation, marketplace app development, marketing automation, SEO and GEO, paid media, social media, analytics, CRO.
Why it made the list: Salesforce partner credentials stated on its own site plus a genuine digital marketing practice, a useful combination for ISVs.
Website: grazitti.com
4. LeadFabric
LeadFabric is a European B2B go-to-market and marketing technology firm with its head office in Mechelen, Belgium, and offices listed in the Netherlands, Romania, the UK and Taiwan. It says it has worked with Pardot since 2012, and its Salesforce page covers auditing and cleaning Account Engagement instances, attribution through campaign hierarchies and opportunity influence, lifecycle stages and scoring built for ABM, and ongoing RevOps support. The firm designs programs around buying groups rather than MQLs. It is not partner-specific, but that operational depth matters for partners who sell Salesforce and are judged on their own funnel.
Best for: Salesforce partners in Europe that run Account Engagement and need attribution, routing and ABM-ready programs fixed before scaling campaigns.
Services: GTM strategy, Salesforce Account Engagement optimization, HubSpot and Eloqua services, ABM and buying-group campaigns, data and AI, RevOps support.
Why it made the list: A long-standing Salesforce marketing automation practice that ties platform work to campaigns and pipeline attribution.
Website: leadfabric.com
5. The Marketing Practice (tmp)
The Marketing Practice, branded tmp, is a global B2B marketing agency with offices in London, Munich, Denver and Sydney. Partner marketing is a named capability next to ABM, media, creative and event support. Its partner marketing page focuses on building pipeline both to and through partners: joint value propositions taken to market through integrated campaigns, MDF-funded programs with results tracked, mapping partner ecosystems inside target accounts, and fixing the partner journey from recruitment to co-selling.
Best for: Salesforce consulting partners that want ABM campaigns built on a joint value proposition with Salesforce or another alliance partner.
Services: Partner marketing, ABM, strategy, data and analytics, creative, media, event support, sales enablement.
Why it made the list: Partner marketing framed around joint propositions, co-selling and accountable fund spend rather than generic channel content.
Website: tmpb2b.com
6. Twogether
Twogether is a B2B tech marketing agency with offices in London, Marlow, Glasgow and San Francisco. Its channel practice combines consultancy, partner marketing and SaaS tools, and its partnermarketing.com platform gives partners co-branded campaign templates, a resource library, social posts they can edit and share, and lead-to-opportunity tracking that syncs with a CRM. A partner marketing store lets partners use MDF on predefined services.
Best for: AppExchange ISVs and larger consulting partners that run their own reseller or referral partner programs and need co-branded campaigns at scale.
Services: Channel solutions, partner marketing platform, ABM, creative, digital, events, martech, media.
Why it made the list: Channel expertise plus tooling that closes the loop from partner campaigns to opportunities in the CRM.
Website: wearetwogether.com
7. DemandScience
DemandScience is a B2B data and demand generation company with US headquarters in Danvers, Massachusetts. Its channel marketing solution addresses both tech vendors and channel partners. Partners can use its data, content syndication and ABM display advertising to find prospects and put MDF toward quality leads, while vendors can find cross-selling partners. The company also describes Labs, an expert services team that manages campaigns across channels.
Best for: Salesforce partners and ISVs that need reach and lead volume inside defined accounts, funded partly through partner or vendor programs.
Services: Content syndication, ABM display advertising, intent data, lead generation, channel marketing programs, managed campaigns.
Why it made the list: A channel offer that speaks directly to partners using MDF, backed by data and syndication at scale.
Website: demandscience.com
Comparison table
| Agency | Best for | Headquarters | Core services | Website |
|---|---|---|---|---|
| Lemniscate Growth | One pipeline program across ABM, outbound and webinars | Registered in the US and Dubai; team in Hyderabad | GTM, ABM, LinkedIn, outbound, events, AEO and GEO | lemniscategrowth.com |
| Macromator | Partner campaigns plus Salesforce setup | Toronto, ON (head office) | Partner concierge, ISV and SI campaigns, Salesforce consulting | macromator.com |
| Grazitti Interactive | ISV app development and marketing together | Offices in Panchkula and Mohali (India), Mountain View and Jersey City (US) | Salesforce consulting, marketplace apps, SEO, GEO, paid media | grazitti.com |
| LeadFabric | Account Engagement fixes and ABM in Europe | Mechelen, Belgium (head office) | Account Engagement, ABM, RevOps, GTM strategy | leadfabric.com |
| The Marketing Practice (tmp) | Joint propositions with alliance partners | Offices in London, Munich, Denver and Sydney | Partner marketing, ABM, media, creative | tmpb2b.com |
| Twogether | ISVs running their own partner programs | Offices in London, Marlow, Glasgow and San Francisco | Channel solutions, partner platform, ABM, events | wearetwogether.com |
| DemandScience | Reach and lead volume funded by partner programs | Danvers, MA (US headquarters) | Content syndication, ABM display, intent data | demandscience.com |
How to choose a marketing agency for Salesforce partners
Separate consulting pipeline from AppExchange pipeline
A consulting partner and an ISV run different motions. Services firms win on proof, relationships and co-selling; ISVs win on product fit, the listing and a fast path to a demo. If you do both, ask the agency to plan them as two programs with separate targets.
Look for proof by cloud, industry and project type
Buyers shortlist partners who have solved their exact problem, such as a migration, a specific cloud rollout or an industry process. A good agency turns your delivery history into content and campaigns aimed at those segments instead of broad Salesforce expertise claims.
Plan account work with Salesforce sellers in mind
Much consulting pipeline is shaped by Salesforce account executives. Ask how the agency builds account plans your alliance lead can share, and how partner-sourced and Salesforce-influenced opportunities are tracked separately so the story holds up with your partner team.
Treat the listing and reviews as a conversion path
For ISVs, the AppExchange listing is often the first serious evaluation step. Ask how the agency would improve listing copy and proof, drive qualified traffic to it and measure what happens after a visitor lands.
Use Dreamforce and regional events for meetings
Dreamforce and Salesforce's regional events concentrate buyers, partners and Salesforce staff. Returns come from pre-booked meetings, targeted side events and fast follow-up, not from general sponsorship. Ask for the meeting plan and the follow-up process before you commit budget.
Get your own Salesforce house in order
Partners who sell Salesforce are judged on how well they run it. If campaign attribution, routing and lifecycle stages are messy, fix them early so every channel can be measured. Several firms on this list do that work.
Fit campaigns to partner funding rules
Funding and incentives change by program year, and approval usually comes before spend. Build proof of performance into the campaign from the start. Our partner MDF guide explains the mechanics across vendor programs.
Questions to ask on the first call
- Which Salesforce consulting partners or AppExchange ISVs have you worked with, and what outcomes did you own?
- Would you run our consulting and product motions as one program or two, and why?
- How would you build our target account list, and how would it connect to Salesforce account teams?
- How do you report partner-sourced versus Salesforce-influenced pipeline?
- What would you change first on our AppExchange listing, and how would you measure the effect?
- What is your plan for Dreamforce or regional events, from pre-booked meetings to follow-up?
- Can you audit our own Salesforce marketing setup, or who would do that work?
- How do you design campaigns to fit partner funding approval and proof-of-performance needs?
- Who will work on our account day to day, and how well do they know the Salesforce ecosystem?
Red flags
- Messaging that restates Salesforce product claims instead of your delivery proof or product value.
- One generic plan for both consulting services and an AppExchange product.
- Reporting centered on MQLs and clicks, with no view of opportunities, win rate or Salesforce-influenced deals.
- An agency that cannot explain how your own campaigns are attributed in Salesforce.
- Event budgets justified by badge scans rather than meetings and pipeline.
- Assurances that partner funds will cover the scope before eligibility has been confirmed with Salesforce.
- Claims of an official Salesforce marketing designation that the agency cannot show in writing.
Next step: find where your Salesforce partner pipeline leaks
Before you shortlist agencies, list your strongest proof by cloud and industry, your target accounts and how opportunities are attributed today. Those answers show whether you need positioning, platform fixes or campaign execution first.
Lemniscate offers a free pipeline audit that reviews your ICP, target accounts, channels and conversion path for Salesforce partner programs. Whichever firm you choose, bring the questions above to the first call.
