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For agency owners

White-label pipeline programs your clients renew.

Your clients value the brand, content and websites you build. What they ask about at renewal is pipeline. We deliver outbound, LinkedIn, ABM and appointment setting under your brand, so you can sell outcomes without building a new department.

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The short answerLemniscate Growth runs white-label pipeline programs for agencies. We deliver B2B lead generation, LinkedIn outreach, account-based marketing, AEO and appointment setting under your brand, while you own the client relationship and pricing. Your clients get qualified meetings and pipeline reporting, and your agency adds a pipeline service without hiring specialists for each channel.

Sound familiar?

What we hear first. On almost every call.

Clients ask for leads, not deliverables

Great creative and a new website are not enough when the client's CEO is asking marketing for pipeline.

Outbound and ABM are a different craft

Data, deliverability, sequencing, account research and appointment setting require skills most creative and digital agencies do not have in-house.

Hiring specialists for one client is risky

Build a team for a single pipeline retainer and you carry the cost if that client leaves.

Churn follows weak results

When a client cannot connect your work to revenue, the account becomes vulnerable at the next budget review.

What changes

After ninety days. In practical terms.

A pipeline offer you can sell

Packaged outbound, LinkedIn, ABM and appointment setting programs you can add to proposals with confidence.

Delivery without new headcount

A senior team runs the programs, so you add revenue without hiring and training specialists.

Renewals backed by meetings

Clients see booked meetings and pipeline value alongside your creative and digital work.

Your brand, our team

Everything runs under your agency's name, templates and reporting, with you in charge of the relationship.

Your brand on the front. Our pipeline team behind it.

We act as your agency's pipeline department. You sell the program and manage the relationship. We handle ICP research, data, account lists, messaging, sequences, LinkedIn outreach, ABM, appointment setting and reporting, following your brand standards and the client's positioning.

For each client, we agree the scope, the definition of a qualified meeting and the pipeline target before launch. Reports arrive in your format, ready to share. If a client needs deeper work, such as AEO, events or CRO, we can extend the program without you hiring for it.

  • Delivery under your agency brand
  • Client scope and qualification criteria agreed upfront
  • Weekly reports formatted for your clients
  • Extra channels added when a client needs them

Ways to work together

Pick the shape that fits.

White-label pipeline program

Outbound, LinkedIn, ABM and appointment setting run for your client under your brand, with weekly reporting.

Pilot client

A single client program to prove the model, the delivery standard and the reporting before you roll it out more widely.

Co-delivery

Your team handles creative, content and paid media while we run the pipeline programs that turn that work into meetings.

Proof

People in your seat. And what we built with them.

54

leads in a year at $250K to $300K each

A services firm focused only on healthcare digital transformation. We built the pipeline and handed each lead to its US sales team to close.

Read story
Multi-million

dollar pipeline from migration-led ABM

A US Salesforce partner. ABM and webinars built around Veeva to Life Sciences Cloud and CPQ to Revenue Cloud, plus a network of large SI partners.

Read story
600K

monthly users, up from 50K in 11 months

A full website rebuild and a large content programme took HiddenBrains from 50,000 to 600,000 monthly users, through content marketing alone.

Read story

How to package a pipeline service inside your agency

Adding pipeline programs changes how clients see your agency, from a supplier of deliverables to a partner in revenue. The packaging matters as much as the delivery, because clients buy outcomes they can understand and renew services they can measure. These steps help agencies launch a pipeline offer without confusing existing retainers.

Start with the channels most B2B clients lack. B2B lead generation, LinkedIn outreach and appointment setting produce meetings clients can see, while ABM and AEO suit clients with larger deals or longer research cycles.

  • Choose one pilot client with a clear ICP, a proven offer and a sales team ready to take meetings.
  • Define the service by outcome and scope, such as target segments, channels and reporting, rather than by activity volume.
  • Agree qualification criteria with the client's sales team before launch, so meeting quality is never debated later.
  • Decide early whether delivery is fully white-label or co-branded, and set rules for who speaks to the client.
  • Give account managers a short playbook explaining the program, the weekly report and common client questions.
  • Review the pilot after its first quarter on meetings, opportunities and client feedback before offering it widely.
  • Add the service to proposals for existing B2B clients first, since trust is already in place.

Questions buyers ask us. Answered plainly.

Still unsure? Ask us directly.

What does white-label lead generation for agencies include?

We run B2B pipeline programs for your clients under your brand: ICP research, data and account lists, messaging, email and LinkedIn outreach, account-based marketing and appointment setting. Optional additions include AEO, events and conversion work. You own pricing and the client relationship, and we deliver and report in your format.

Will my clients know you are involved?

Only if you choose to tell them. Many agencies present us as their pipeline team, using agency email domains and templates. Others prefer a co-branded partner model. We agree the approach before launch and never market our services to your clients or contact them outside the agreed scope.

What kinds of agencies do you partner with?

Branding, creative, web, content, PR, paid media and digital agencies whose clients sell B2B and increasingly ask for pipeline. We are strongest where clients sell to system integrators, crypto infrastructure, supply chain tech, legal and procurement tech, cybersecurity, healthcare IT, higher education and B2B SaaS buyers.

How do you protect quality under our brand?

We agree messaging, qualification criteria and approval steps with you for each client, monitor deliverability and reply quality closely, and share weekly reports on meetings, opportunities and feedback. Every program is managed by a senior lead, and you can review sequences and target lists before anything goes live.

How do we start?

Pick one client who needs pipeline and would value a new service. We review their positioning and target market with you, scope the program and launch a pilot. Once the model and reporting work for your agency, we extend it to more clients and help you package it into your proposals.

How can a marketing agency add B2B lead generation without hiring an SDR team?

Partner with a specialist team that delivers the program under your brand. You keep the client relationship, pricing and strategy, while the partner handles ICP research, data, email and LinkedIn infrastructure, outreach, appointment setting and reporting. That avoids recruiting and training SDRs, buying separate data and sending tools, and learning deliverability and compliance rules the hard way. Start with one pilot client to prove the model first.

Is white-label lead generation a good service for a marketing agency to resell?

It is a good fit when your clients sell B2B and already ask for pipeline, because it adds a measurable outcome to creative, web or content work and gives clients a reason to renew. It works less well if your clients sell to consumers or have no clear offer yet. Margins depend on your pricing and scope, so model them on a pilot before packaging the service.

What should an agency owner ask a white-label lead generation partner before signing?

Ask whether they will work under your email domains, templates and reporting format, and whether they ever market to your clients directly. Ask who approves sequences and lists, how they protect deliverability and how they define a qualified meeting. Ask what happens to domains, data and playbooks if the partnership ends. Clear written answers protect your reputation with clients.

How do I measure a white-label pipeline program for my agency's clients?

Report the outcomes each client's CEO cares about: qualified meetings held, opportunities created and pipeline value, with deliverability and reply rates as supporting health metrics. Collect rep feedback on meeting quality so you can defend the numbers in client reviews. Lemniscate Growth sends weekly reports in your format, so your account managers can present results as their own team's work.

Let’s build your pipeline. Grab 20 minutes with us.

Tell us the revenue number and the market. We will come back with the stages that matter most for you, and the ones you can skip.

  • 20 minutes with a senior operator, not an SDR
  • Bring your revenue target and markets; we bring the pipeline math
  • Slots across US, Canada, India, Singapore and GCC time zones

Prefer email? growth@lemniscategrowth.com

Pick a 20-minute slotStraight to a senior operator. No SDR screen.