Greater Boston is home to a large community of cybersecurity vendors and one of the country's best-known concentrations of health IT, digital health and life sciences companies. Marketing to either audience is harder than generic B2B. Security buyers discount claims they cannot verify, and healthcare buying committees move carefully and involve clinical, IT, compliance and finance stakeholders.
This list is for marketing and revenue leaders at those companies who are comparing B2B marketing agencies with a real Boston-area presence. We favored firms whose own websites show cybersecurity, healthcare, health IT or life sciences work, and we wrote the buyer guidance with those two sectors in mind.
Disclosure: this list is published by Lemniscate Growth, which is included.
Last checked: September 2026.
How we chose
We reviewed each firm's own website in September 2026. No firm paid to be included, and inclusion is based on public information on each firm's own website. We did not use ratings, review counts, awards or client names as criteria, and we do not repeat them here.
- Operating website with 2025-2026 activity: dated posts, recent site updates or a current copyright line.
- Stated Boston-area presence: a headquarters or office in Boston or a nearby city such as Waltham, listed on the firm's own site.
- Relevant B2B service lines: PR, content, demand generation, ABM, paid and search programs, sales development or RevOps.
- Sector evidence: cybersecurity, healthcare, health IT, medtech or life sciences named on the firm's own pages.
- Clarity about approach: service and sector pages specific enough to question on a first call.
1. Lemniscate Growth
Lemniscate Growth is a B2B revenue pipeline generation agency. It is not headquartered in Boston: it is registered in the US and Dubai, has a delivery team in Hyderabad, and serves Boston-area clients remotely. The work spans GTM and funnel build, AEO, GEO and SEO, CXO branding and events, ABM, LinkedIn, outbound, webinars, appointment setting and CRO. Lemniscate reports up to $10M in pipeline per client, about $2.4M in average sales closed per client account per year, and 35+ active clients.
Best for: Cybersecurity and healthtech companies that need qualified pipeline and executive credibility, not only coverage.
Services: GTM and funnel build, ABM, LinkedIn and outbound, AEO/GEO/SEO, CXO branding, events and webinars, appointment setting, CRO.
Why it made the list: Its case studies include a Dubai cybersecurity company (CEO branding and events) and a healthcare IT services firm (54 leads at $250K-$300K ticket sizes), which map directly to this list's two sectors.
Website: lemniscategrowth.com
2. PAN Communications
PAN is an integrated marketing communications and PR agency whose expertise pages are organized around B2B technology and B2B healthcare. Its site says it is remote-first with regional offices in Boston, New York, San Francisco, Chicago, Austin and Indianapolis, plus a UK team in London. Cybersecurity sits in its technology practice, and the healthcare practice lists payers and employer benefits, patient experience, telehealth and virtual health, and life sciences, pharma and biotech. Its insights section includes 2026 posts.
Best for: Cybersecurity and B2B healthcare companies that want PR, content and demand generation from one agency.
Services: AI optimization, public relations, content marketing, demand generation, creative, websites.
Why it made the list: Both of this list's focus sectors appear on its own expertise pages, and demand generation sits alongside PR in the service menu.
Website: pancommunications.com
3. Matter Communications
Matter is a PR, marketing and creative agency with a Boston address in its site footer and office locations listed in Boston, Newburyport, Providence, Rochester, Dallas and Denver. Its industry pages include B2B technology, cybersecurity and healthcare. The service menu spans earned and paid work: media and analyst relations, events and influencer programs, content and social, paid media, SEO and SEM, marketing automation, GEO, brand identity, web and video. The site carries a 2026 copyright.
Best for: Security and healthcare technology brands that want PR and analyst relations integrated with paid, search and marketing automation.
Services: PR strategy and media relations, analyst relations, event and influencer marketing, brand and content strategy, social media, paid media, SEO and SEM, marketing automation and technology, GEO, brand identity, web design and development, video production.
Why it made the list: A Boston address, cybersecurity and healthcare listed as industries, and a service mix wide enough to connect credibility work with demand programs.
Website: matternow.com
4. ScratchMM
ScratchMM describes itself as a fully integrated B2B tech agency working from brand to pipeline, with an address on Court Street in Boston. Its sector list includes cybersecurity, healthcare IT, biotech and pharma, cloud and data centers, data platforms and AI/ML. Recent offers focus on answer-led website journeys and brand visibility in AI search, alongside PR, UX-driven digital experiences and creative systems. Its blog lists posts and webinars dated through August 2026.
Best for: Infrastructure, security and healthcare IT vendors that want their website and AI search presence tied back to pipeline.
Services: Brand and messaging, PR and media coverage, answer-led website experiences, AI search visibility, UX-driven digital experiences and SEO, creative and design systems.
Why it made the list: Healthcare IT and cybersecurity both appear on its own sector list, and its positioning explicitly connects brand work to pipeline.
Website: scratchmm.com
5. demandDrive
demandDrive combines outsourced sales development with growth marketing and revenue operations. Its website lists an address in Waltham, Massachusetts. Sales services cover SDR and BDR outsourcing and appointment setting; marketing covers demand generation across paid, SEO, GEO, email and content syndication, plus ABM programs and web and CRO work; RevOps covers CRM and GTM systems, automation and lead routing. It describes itself as a certified Clay Studio partner and has dedicated cybersecurity and healthcare industry pages.
Best for: Security and healthcare technology companies that want SDRs, marketing programs and GTM systems run by the same partner.
Services: SDR and BDR outsourcing, appointment setting, demand generation, ABM programs, web design and CRO, revenue operations, Clay implementation.
Why it made the list: It is the only Boston-area firm here with outsourced sales development as a core service, and both focus sectors have their own industry pages.
Website: demanddrive.com
6. Red Lorry Yellow Lorry
Red Lorry Yellow Lorry is a B2B technology PR and marketing agency with a Boston office on Portland Street, plus offices listed in Los Angeles, London, Berlin and Paris. Its sector list includes cybersecurity, medtech, enterprise technology, AI, fintech and logistics, and it runs a dedicated page for cybersecurity brands. Services range from positioning and messaging frameworks to PR, content, social, lead generation, paid media, and SEO and AI-powered search. Its sitemap shows updates in September 2026.
Best for: Cybersecurity and enterprise tech vendors marketing in the US and Europe at the same time.
Services: Brand strategy and positioning, messaging frameworks, crisis communications, creative and content, PR, public affairs, social media, lead generation, paid media, SEO and AI-powered search.
Why it made the list: A Boston office, a dedicated cybersecurity practice page, medtech on its sector list, and European offices for transatlantic launches.
Website: rlyl.com
7. SHIFT Communications
SHIFT Communications positions its work as performance communications and lists locations in Boston, Chicago, New York and San Francisco. Its expertise combines PR and communications with marketing, AI search visibility, and events and experiential work, and its sector practices include technology, health and artificial intelligence. The site carries a 2026 copyright.
Best for: Health and technology companies that want a PR-led program with marketing and AI search visibility attached.
Services: PR and communications, earned and direct communications, marketing, AI search visibility, events and experiential.
Why it made the list: A Boston location, a named health sector practice, and communications framed around business outcomes rather than coverage alone.
Website: shiftcomm.com
Comparison table
| Agency | Best for | Headquarters | Core services | Website |
|---|---|---|---|---|
| Lemniscate Growth | Pipeline for cybersecurity and health IT | Registered in US and Dubai, team in Hyderabad (serves Boston remotely) | ABM, LinkedIn, outbound, CXO branding, events, AEO/GEO/SEO | lemniscategrowth.com |
| PAN Communications | Cybersecurity and B2B healthcare PR plus demand | Boston regional office (remote-first; also New York, San Francisco, Chicago, Austin, Indianapolis, London) | PR, content, demand generation, AI optimization, web | pancommunications.com |
| Matter Communications | Integrated PR and marketing for security and health brands | Boston, MA (footer address) | PR, analyst relations, paid, SEO/SEM, automation, creative | matternow.com |
| ScratchMM | B2B infrastructure, security and health IT, brand to pipeline | Boston, MA | AI search visibility, PR, web experiences, creative | scratchmm.com |
| demandDrive | Outsourced SDRs plus marketing and RevOps | Waltham, MA | SDR/BDR, demand generation, ABM, RevOps, Clay | demanddrive.com |
| Red Lorry Yellow Lorry | Transatlantic cybersecurity and tech PR | Boston office (also Los Angeles, London, Berlin, Paris) | Positioning, PR, content, lead generation, paid, SEO | rlyl.com |
| SHIFT Communications | PR-led programs for health and tech | Boston office (also Chicago, New York, San Francisco) | PR, marketing, AI search visibility, events | shiftcomm.com |
How to choose a B2B marketing agency in Boston for cybersecurity or healthtech
Demand technical credibility
Security practitioners and health IT leaders spot generic copy quickly. Ask who writes technical content, how they interview your engineers or clinical experts, and whether they can produce material a security architect or a CMIO would forward to a colleague.
Check the compliance review workflow
Claims about HIPAA, SOC 2, FedRAMP or clinical outcomes need sign-off from people who can back them. A good agency builds legal, security and clinical review into the content calendar instead of treating it as an interruption.
Map the buying committee
A cybersecurity deal can involve the CISO, security architects, IT operations, risk and procurement. A health system deal can involve IT, clinical leadership, compliance, supply chain and finance. Ask how the agency maps these roles and what each one receives.
Balance credibility work and demand capture
Earned media, analyst relations and executive visibility build trust. ABM, paid, outbound and conversion work turn that trust into meetings. PR-led firms and demand-led firms usually lean one way, so decide which gap is bigger for you before you shortlist.
Handle tracking and data carefully
If your website or product touches protected health information, have counsel review tracking pixels, chat tools and form handling before an agency adds new tags. For security companies, a careless marketing stack is also a credibility problem with technical buyers.
Agree on metrics that fit long cycles
Security and health IT sales cycles are often long. Agree on leading indicators, such as engagement from target accounts, meetings with named roles and opportunity creation, and review sourced and influenced pipeline separately.
Treat local presence as a tiebreaker
A Boston office helps with in-person workshops, local events and executive interviews, but most programs run remotely. Choose on sector proof and fit first.
Questions to ask on the first call
- Which of your current cybersecurity or healthcare engagements is closest to our product, buyer and deal size?
- Who will write our technical content, and how do you work with our engineers or clinical experts?
- How do you build legal, security or clinical review into timelines?
- How do you map buying committees at health systems or enterprise security teams?
- For companies like ours, how is your work split between PR and analyst relations and pipeline programs?
- Which metrics will you report monthly, and from which system?
- How do you handle tracking technologies and data if our users or buyers are covered by HIPAA?
- Who owns the ad accounts, content and data if we end the engagement?
Red flags
- Fear-driven security messaging with no technical proof behind it.
- Loose compliance language in drafts, such as calling a product "HIPAA certified" when no official HIPAA certification exists.
- Case studies nobody on the team can explain at the level of buyer, channel and outcome.
- Reporting that stops at coverage counts or MQLs, with no link to opportunities.
- New tracking tags on sensitive pages added without a privacy or security review.
- Technical content assigned to generalist writers with no subject matter expert process.
- Quarterly lead targets with no plan for long cycles or buying committees.
Next step
Before you brief an agency, decide whether your bigger problem is credibility with security and healthcare buyers or conversion of the attention you already have. The answer tells you whether to start with a PR-led firm, a demand-led firm or a partner that can do both.
If you want an outside view first, Lemniscate offers a free audit you can use as a starting point, whether or not you work with us.
